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What is the Digital Marketing Definition, Strategy And Evolution

I still remember when I studied Marketing and was told the first definition of marketing I ever heard in my life. After...

What is engagement marketing? Examples and tools

In this post I will try to define and deepen the term engagement marketing, for this I will help with examples that can be...

Marketing Plan (X): the scorecard

What is a scorecard? As for the most part occurs in the realm of the organization, we are not discussing another idea, as it was...

What is segmenting in marketing?

When We design marketing strategies, be it digital or traditional, one of the conditions that we must know and apply to achieve the objectives...